Update on eBay policy changes

Modified on Mon, 16 Apr 2018 at 12:19 PM

The following article contains information on eBays policies running into 2018.

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Sellers will no longer be allowed to include contact information, such as email, phone numbers, and social media links in item descriptions, titles, and other eBay pages.

Links directing customers to sites other than eBay are only permitted from approved domains and for product videos (reviews, product demonstration, or installation), freight shipping services, and legally-required information. For permitted links, please follow these guidelines to ensure they open correctly.

You can include links to terms and conditions (T&Cs) pages in Gift Cards, Digital Gift Cards, and eBay Gift Card categories. Links to domain names or websites for sale are also permitted in Domain Names and Internet Business & Websites for Sale categories. You are not permitted to include links to the warranty T&Cs within your listing. However, you may create an item specific about the existence of a warranty and include a link to T&Cs.

If you wish to provide your customer service phone number for post-transaction support, you can use a new eBay feature that makes your customer service phone number available when a buyer uses "Contact seller." You can opt into the feature within "Manage communication with buyers" in your account settings.

No other off-eBay contact information or links are permitted.

Beginning October 2017, Google Chrome-the browser used by almost half of all eBay buyers-will begin displaying the message "Not secure" in the browser's address bar when users visit HTTP pages or HTTPS pages that include non-secure HTTP content. In order to protect your sales, your buyer will now see a snippet of the item description and a link that they can click to see the full item description if your listing contains non-secure HTTP content and your buyer is using a desktop computer to view your listing. If you want your listing to show the complete item description, you will need to update the HTTP content. The mobile experience will not change. eBay are providing you with an eBay-approved tool to check your listings for HTTP content.

Sellers who have non-secure content in their listings should reference this page for detailed guidance on how to update their listings. eBay is also working with third-party providers to prepare for this change. Many of them will be able to provide bulk editing options to update non-secure HTTP content in your listings.
Product identifiers for New and Manufacturer Refurbished items, and now the Seller Refurbished condition, are required in certain categories. We are also expanding the requirement to Used condition to some of these categories. Learn more about where identifiers will be required for the Used condition.
Effective October 19, 2017, you will be required to provide product identifiers for newly created or revised listings. Product identifiers include:

  • Brand
  • Manufacturer Part Number (MPN)
  • Global trade item numbers (e.g., UPC or ISBN codes)

This requirement will be expanded to include Good 'Til Cancelled listings for Seller Refurbished and Used conditions in 2018.
Product identifiers are required for certain important functions on eBay. However, if your item is manufacturer-unbranded or custom made, product identifiers may not be available. In those situations, select "Does not apply" in place of an identifier.
Watermarks are no longer permitted on images uploaded with eBay listings. We will monitor images for watermarks and notify you when we identify images that do not comply with our updated image policy.
Sellers who continue to include watermarks in images will have their listings removed from search if not corrected by March 1, 2018.
Images play an important role in the shopping experience. We recommend that you review your images and start removing watermarks immediately. Ensure that your images are compliant by using photo best practices on eBay.


eBay have released a update to this policy stating that this will no longer be enforced.

Watermarks are still not allowed, but they will not stop images showing on listings or cause your listings to be removed/edited by eBay.

Beginning in Spring 2018, when you create new listings or manage those that are already active on the site, your items will automatically be matched to products like yours in the eBay catalog. eBay will use the product identifiers you provide in your listings to find product matches for the item you are selling.

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