This article will provide you with updates and answers regarding the eBay Store changes.

If you have an existing Frooition designed Storefront, in use before 30th May 2018, these changes will not apply to you at the moment.
 
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eBay are bringing in these changes to make Stores more secure and give them better SEO. These changes will also make Stores more mobile friendly and improve merchandising options.

These Store changes will begin May 2018 and continue through 2019.

If you currently have listings, the only change to your existing listings will be a link to your Storefront will appear on the 'View item page'.
If you have 'Good 'til cancelled' listings, they will be renewed under the new Store listing fee structure.
If you decide to close your eBay store your fixed duration and Good 'til cancelled listings will remain active. However, they will be subject to the non-store fee structure.
Frooition eBay Storefront users will experience a URL change in June 2018.

This change will update the URL to https://www.ebay.com/str/'Storename'

This change is to ensure that your existing Stores experience complies with new security requirements and is HTTPS compliant.
If you already have a custom page, from Frooition or another company/own made, then we can continue to service this using the current URL (http://stores.ebay.com/'storename').
Business and personal contact information, such as email addresses, phone numbers, and links to external sites are not permitted on eBay. This restrictions includes Store pages, listing pages, and other member-created content.

If you wish to provide your customer service contact details for post-transaction support, you can use off-eBay’s features that make the required contact information available when the buyers use “Contact Seller”. This feature can be opted into by accessing “Manage communication with buyers” in your eBay account settings.

If you want to read more about 'Offers to buy or sell outside of eBay', please read this article.
Nothing! eBay will automatically update everybody that uses Stores. If you use Frooition Storefront then it may take a little longer than regular eBay Storefronts, but rest assured, your Store will be updated. This is because of the schedule eBay has laid out in regards to Storefront updates.