As you may be aware, eBay is moving over to a more catalogue-like shopping experience. This means that all items that are the same, such as iPhones, will be grouped together in the same place.

These changes will only take place on the following eBay sites:


Click the red headers to open them up and display the content.




If you search for an iPhone on eBay at the moment you will be inundated with different variations, data storage sizes, colours, earphones, chargers, cases, et al. This can make finding a specific item very hard for the end user, your customer! eBay’s new Product-Based Shopping Experience will help to rectify that and make finding products much quicker and easier.

eBay will be using a product identifier called ‘ePID’, this will allow eBay to auto-fill item specifics and variations based on what you are selling along with a multitude of other helpful functions.

For example, you could be selling an ‘Apple iPhone 6S Plus 64GB’. Using the new eBay catalogue system, all of the item specifics such as pre-existing product identifiers (EAN, MPN, UPC, and ePID) will be pre-populated. This will save you time and effort when listing as well as giving the buyer a full & accurate description of the item. As an added bonus, the listing will ask you what colour the iPhone is, making sure that ALL information is stored and correct.

eBay have historically used an ‘Auth & Auth’ token system, with the arrival of the catalogue style shopping experience eBay have introduced OAuth to work alongside the current token authentication system. OAuth (Open Authorisation) is an industry standard and will help eBay add an extra level of security for sellers, buyers and 3rd party companies (Like Frooition!).

For us to link your Frooition account & the new eBay catalogue system we will need a new ‘OAUTH’ token. You can follow the on screen instruction, or check out this article to give you a full breakdown on how to complete this action.

Here at Frooition we have developed a clever tool to help you bring your listings up to date and in line with eBays recent and ongoing changes. Once you have linked your Frooition account to your eBay account using the new OAuth token (as laid out above) you will have full access to this report tool.

The report will break down what listings that you have that need attention, it will then give you a brief explanation of what action needs to be taken. Instead of leaving the rest up to you, there is a function that will allow you to edit the item from this page and rectify the issue. The likelihood is that you will simply have to find the item in the new eBay catalogue so that you can assign an ePID. If you want to learn more about this feature and how to get the maximum out of it, check this article out. - Coming soon!

The product lines that have been included in the initial roll out are as follows:
  • iPhones
  • iPads
  • Nest Thermostat
  • Dyson Pure & Humidifier
  • Dyson Heater & Fan
  • Fire Stick
  • Roku
  • Jawbone Jambox
  • Amazon Echo
  • Chromecast
  • Apple TV
  • Google Home

These will be active from May 2018. If you sell items from this list, then our new report system will be a massive help to you when bringing your items up to date with the new changes.
If you don’t sell any products from this list, there’s no need to worry…for now! eBay will be putting every product on their catalogue system and creating an ePID for them, so the changes are coming! The next catalogue roll out is due to be released on August 2018, check this article for updates periodically.

You can also check out this article for mroe information.

Beginning in Spring 2018, when you create new listings or manage those that are already active on the site, your items will automatically be matched to products like yours in the eBay catalog. eBay will use the product identifiers you provide in your listings to find product matches for the item you are selling.