Understanding the eBay Links Policy

Modified on Wed, 12 Apr 2023 at 01:38 PM

As a certified eBay provider, Frooition follows eBay's rules and guidelines to ensure that your listings comply with all eBay regulations. For seller generated content, such as store name, description or listing descriptions, we recommend users read and adhere to the eBay Links Policy.

Links and phone numbers as part of a Frooition eBay design

eBay DO NOT allow the use of web links, web addresses, phone numbers within listing or store design, breaking eBay's link policy can lead to your account suspension on eBay.

eBay periodically checks stores and listings, and when a violation is found you will be asked to remove any listings that contain a violation. In this case, it is the seller's responsibility and will incur a cost for Frooition to remove this content on the seller's behalf.

eBay's Listings Link Policy

eBay allows sellers to link off to none-eBay sites from listings as long as they provide relevant information about the product for sale and do not allow that item to be purchased from that site. For example, you can link to product information PDF but cannot link to the manufacturer's website if they sell the product directly.

Allowed Links:

  • Images
  • Technical Specifications
  • Product details
  • Warranty information
  • Shipping information
  • Vehicle Pricing Guides
  • Insurance information
  • Other eBay pages
  • eBay messages
  • Other eBay items
  • Third party providers
  • Videos that are hosted with Frooition via HTML5. Speak to our sales team to learn more about this feature.

Disallowed Links:

  • Email Addresses (except in Business & industrial, Motors > Vehicles, Real Estate categories)
  • Links that open email clients or web forms
  • Links to shorten URLs
  • Social Media Sites
  • Payment services
  • QR codes
  • Phone numbers
  • Social media links
  • Videos that violate eBay policy

Videos that are hosted with; AuctionMercial, Auction Video, Bing, CarTHINK, CreativeVideosOnline, Dailymotion, eCommerce player, Google, i2iAuction, MySpace, SilverDock, Snapfish, Vzaar, YouTube.

eBay's store Link Policy

eBay allows sellers to link to eBay items and pages from eBay stores and custom pages, as well as other eBay members (with their permission).

Allowed Store Links:

  • eBay items
  • eBay pages
  • Other seller's custom pages
  • Links to other non-eBay web pages that provide information about your store or service that do not promote off eBay sales.

Disallowed Links:

  • Email Addresses
  • Off-eBay contact links
  • Additional contact information (such as phone numbers)
  • Store names or logos with web addresses in them, including _com etc.
  • QR codes
  • Social links
  • Phone numbers

For the most up to date information please see: https://pages.ebay.com/help/policies/listing-links.html


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