How to create an eBay Ads PLS Campaign

Modified on Tue, 19 Sep 2023 at 11:49 AM

In this article, we will cover how to create an eBay Ads PLS Campaign using the eBay Ads Analysis tool.

See our video guide HERE.

Step 1: 

Click the create new campaign button, in the drop down select PLS Campaign.

Step 2:

You will then see the below pop up, Enter your campaign name, start date and end date. 

If you would like the campaign to start today, and run continuously until you choose to end it, you may leave the start and end date blank. Once entered, click Next.

Step 3:

You may now add listings to your campaign, you will see we have already filtered the listings selection down to items that are currently not in a campaign, as you cannot have the same item in multiple PLS Campaigns.

Click the add button underneath the listing or use the Filter section to the side of the popup to filter down to find the listings you want to include. Once happy, click Set Ad Rates.

Step 4:

You will now see the Ad Rates screen, here you can enter the percentage for each item that you would be willing to pay if someone purchases your item from a sponsored slot on eBay. We automatically populate each with the suggested Ad Rate from eBay, but you may add your own, the minimum is 2%. Once you have done this, click Launch with Selected Ad Rates.

Alternatively, if you want eBay to dynamically change your Ad Rates, you can click Launch with Dynamic Ad Rates, this will ignore your inputted values and always use the suggested ones eBay offers.

Your campaign is now live!

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