How to use the eBay Ads PLA Budget Optimiser

Modified on Fri, 28 Jul 2023 at 10:47 AM

In this article we will cover how to use the Budget Optimiser.

Firstly, what will the Budget Optimiser achieve?

The Budget Optimiser analyses your campaign and will display for any that have a status of Out of budget. This means for the rest of the day your campaign will not be running as its run out of its daily budget. 

By increasing your budget by 10% or more, this will help give your Campaign a better chance of conversion.

From the Main Campaign screen, click the Analyse button on your campaign which states its budget has expired. 

On the Analysis screen, you will be greeted with an action inside the Green box.

Click the Increase Daily Budget button.

You will then see the below screen pop up, here you can select a percentage increase by clicking on the change daily budget row and the new percentage you want to adjust to.

Once selected, click the Set Budget button.

You have now adjusted your campaigns budget!

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