How item specifics and Boost Optimisation works

Overview

Item specifics are structured data fields on eBay listings (such as Brand, MPN, Colour, Material, and so on). Frooition's Boost Optimisation service reviews your live listings and updates item specifics with accurate, eBay-recommended values to improve search visibility.

What Boost Optimisation does

• Analyses your live eBay listings against eBay's category-specific item specific requirements
• Fills in missing or incomplete item specific fields using catalogue data and eBay's recommendations
• Provides a CSV export of all changes made, so you have a record of before and after
• Can be run as a one-off managed service or on an ongoing basis

How the process works

1. Frooition runs a Bulk Optimisation job on your account, covering the listings in scope.
2. Item specifics are updated directly on your live eBay listings.
3. A CSV file is provided showing the suggestions applied and the current live values.
4. If you use a third-party listing tool (such as Suredone, Linnworks, or ChannelAdvisor), the CSV is provided so you can update your tool's records to match. This prevents your tool from overwriting the changes at next sync.

Important: third-party listing tools

If you manage listings through Suredone, Linnworks, or a similar tool, any changes made directly to eBay by Boost Optimisation may be overwritten the next time your tool syncs. To prevent this, update your listing tool's records with the changes from the CSV before the next sync.

Getting a CSV of changes

If you need a copy of the item specifics CSV from a previous Boost Optimisation run, raise a support ticket. The team can re-export this for you.

How many listings were updated?

The number of listings updated is shown in the job report. Some listings may not be updated if eBay prevents the change (this can happen with certain listing types or categories). A log of any listings that could not be updated is included in the job output.